1. Keyword research
This is the very first step of any pay-per-click advertising campaign. Depending on the industry you're operating in and on your daily budget, you will want to pick your battles. Strategy is of the outmost importance here because in most cases, you can't be at the top of the list for every single keyword, every single hour of the day.
2. Ad text creation
PPC advertising costs are based on an auction system. Whoever bids the highest will see his ads at the top of the list. But that's not the only metric that matters. The quality of your ad copy plays a role in where your ad will appear.
3. Landing page
If you're spending dollars on clicks, you best make sure that these visitors are landing on a page that will generate you a client, a phone call or at the very least a lead. In most cases, driving traffic directly to your website is not a good strategy.
4. Campaign management & optimization
Needless to say, you don't want to spend more money than you have to on advertising. Scheduling your campaign to open and close at the right intervals, negative keywords, pricing by CPM, CPC or CPA, are only some of the parameters you have to set-up.
Ever visited a website, closed the page and later noticed that company's ads following you around on the Internet? That's retargeting and that company is reminding you that it's big, it's influential and it has more resources than the competition. This strategy, used in combination with others, is perfect for building brand notoriety.
6. Monitoring & reporting
Constantly monitoring the performance of your PPC campaign, we provide you with the analytical reports and recommendations that are used to optimize your campaigns.