From our team to yours.
Welcome to TTBA's marketing blog where we share the latest digital marketing tips, news, tools and ways to get your business to grow online. Scroll down to see the latest articles from our team.

7 Tips on How to Survive in the New Facebook Algorithm Update!

Facebook is notorious for making changes to their platform and not mentioning it to a single living person. This wasn't the case on January 11th 2018.

Mark Zuckerberg was crystal clear in his announcement that Facebook will start "prioritizing posts that spark conversations and meaningful interactions between people". By people, they mean friends and family!

Here's what you can do about it:

How to 3X profits
applying the Marketing Funnel

Social media, search engine optimization, Google Adwords, retargeting, email marketing, the choice can become daunting. It can be hard to understand where each piece of the puzzle fits, and more importantly, when to place each piece.

It is easy to get lost in this marketing noise.
At TTBA Group, we believe the key to maximizing your ROI is structuring your marketing budget. Here's how we break down the process for our clients...
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We organized a list of most frequently asked SEO questions

Still think that Social Media is not good for business?

20 years ago, there was no internet. No mobile phones. No social media. No bad reviews. No influencers. No cat videos.

Imagine. Traditional media was booming. TV, radio, billboards, banners, flyers, posters, magazines. Huge attention - big budgets, millions of advertising dollars spent. Everywhere you look, only a one-way stream media structure with no return channel for feedback.
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You Have No Power Here Salespeople!

Picture this: Your car is a piece of crap. It's all rusty and the more you repair it the more it falls apart. After the last snowstorm, you made a decision; you're buying a new car!

What do you do? You Google it! You open your computer or your mobile device and you start looking at the different makes, models and prices of cars. After reading reviews, watching videos and comparing 3 to 10 different options, you select your vehicle of choice and you drive down to the nearest dealership to buy it.

More than once, we have faced a very simple and evident mistake that business owners make when building their company. They neglect the very first and most important element of a healthy business. We understand why, we understand how, and in reality it's quite normal. We all make mistakes and we learn from them. I am sure many of you readers can relate to this example.
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"Brand". A word that you hear very often. Back in school, you were probably incessantly lectured about the importance of branding in your intro to marketing courses. Like most of us, you have heard too many definitions, sometimes vague, arbitrary and even contradicting. Sound familiar?

We want to put an end to it here and explain what a brand really is.

While customer acquisition is important, constant retention strategies trump repeat advances through downloadable apps, social media access and web page access. There's a reason over 6.8 billion people use smartphones, and there's a reason mobile traffic constitutes 30 percent of the Internet world's data. Consumers stick to their needs. This year, their needs are focused on repeat usage.

Check out the following reasons for retention-centric strategies.
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Before going into the reasons why you should use social media for your business, let's face it: nearly everyone uses social media today. It's being integrated more and more into our lives. People use it on a daily basis and in many cases they are likely to spend more time checking their Facebook or Twitter news feeds than watching TV or reading newspapers.

In this article we share 5 reasons you should use social media for businesses and how your company can benefit from it.

If you have a business card but no online identity, you must have came from the 80's. These days, not only do we need strong digital presence to get noticed, but we need to create marketing strategies to attract new customers to one's business! Let me highlight 5 things you must do to bring those clients to your doorsteps.
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Your online advertising dollars aren't well spent if all you're doing is trying to rank in Google. That ship has passed for marketers because it's simply not as effective as it used to be. We now have techniques like social media marketing, blog outreach, and content marketing in our employ…and business owners who want to drive more website traffic are using these and more to create wonderfully effective online advertising strategies that work.

Small businesses need a complete web marketing strategy to make their products stand out and sell. Unfortunately, however, most SMBs aren't tapping into the full potential of online marketing. It's small wonder: a complete marketing strategy involves more resources than many have the time or the budget for. But it's not as complex as everyone believes.

As proof, here are 4 simple steps to take when developing your own marketing strategy.

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