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More Than a Jacket
Kickstarter Campaign for Urban Circus

Client
Urban Circus
Location
Paris, France
Service
Kickstarter
Industry
Apparel
Mandate
Launch Kickstarter campaign for Urban Circus - a Modern Cyclist Apparel and Life-Saving Fashion Brand.

1. Research & Strategy
2. Branding & Production
3. Trade Show Management
4. Lead Generation
5. Google & Facebook Ads
6. Partnerships & PR




We phased the project in 4 main objectives:
Branding and Production
Stationary
Trade show booth design
Product photoshoot
Production of 3 videos
Kickstarter page design
Trade Show
Booth at the Salon Du Velo
Direct pre-orders on site
Email collection
Creating the buzz
Partnerships
Kickstarter Launch
Kickstarter Strategy & Timeline
Design Kickstarter Offers
Partnerships & Cross-promos
Pledge Management

Advertising
Facebook Ads
Instagram Ads
Google Ads
Facebook Messenger
Planning is key. Execution is game. We designed a lead funnel to collect emails(leads) for the upcoming campaign.
Your New Biking Jacket Is Here
Main Kickstarter Video
BRAND ASSETS ↓
Printed assets like banners, business cards and flyers were designed for the trade show. Digital brand assets were used for ads, landing pages and kickstarter page.
VIDEO ↓
PHOTO ↓
PRINT ↓



Kickstarter Page Design
- Custom Design
- Conversion Rate Optimization
- Email Automation
- Pricing, pledges, offers
- Copywriting

Visit Urban Circus Kickstarter Page
3,000

Lead as well as Messenger subscribers collected as a result of successful lead generation campaign.
223

People pledged to support the campaign on Kickstarter.
1,343,035

People reached during advertising campaign as well as lead generation efforts.
$31,853

Was earned from 223 backers pledged, helping to bring Urban Circus project to life.
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