Pub St-Paul Case

Pub St-Paul
Branding. Social Media Marketing. Content Strategy.
Our mandate was to revamp Pub St-Paul's online identity through branding, social media content curation and SEO.
We identified 3 main objectives:
Increase Social Media Reach and Engagement
- Facebook campaigns
- More comments and shares
- More post likes
Introduce the Pub's New Image
- Branding
- Consistent brand communication
- Print & digital graphics design
Increase Search Presence on Google
- On-site SEO strategy
- Local search optimization
- Google My Business
See the evolution of Pub St. Paul's logo:


Content Curation &
Social Media Marketing
- Facebook contests & giveaways
- Instagram activation
- Targeted social media advertising
- Ideation and promotion of weekly events
- Supported with graphic design

Visit Pub St-Paul's Facebook page
+ 115%

Increase in Facebook organic reach as a result of successful content curation and consistent delivery.
+ 325%

Increase in social media engagement on all content posted on Facebook and Instagram.
x 6 times

More Instagram followers, through a strategic approach to hashtag research and, reposts and content production.
x 4 times

More reviews on TripAdvisor after implementing a continuous review generation campaign
SEO Results
(click the images)
Design Work
(click the images)
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