Marketing strategy for Beauty Salon in Montreal - TTBA Case study

HABITAT NIGHTCLUB

360 Branding. Social Media. Production. Strategy.

Our mandate was to promote the newly opened nightclub in Montreal. Becoming the head of branding, identity, production and creative direction, we generated buzz and tripled the sales.

We identified 4 main objectives:

Establish the HABITAT Brand in the Montreal nightlife scene

Branding
Video production
PR & marketing campaign
Stationary

Schedule some of the hottest act performances at HABITAT

16 international bookings
55 local acts
15 special events

Develop and implement content marketing strategy

Social media presence
Photography
Interviews with international performers
Videos

Create exceptional nightclub experience

Recruitment, training and floor management
Renovation and interior design

HABITAT SHOWREEL

Key Results
+ 300%

Increase in sales compared to the previous 6 months
+ 13,000

New visitors in 6 months
+ 9

Sponsor partnerships acquired, resulting in additional streams of revenue.
+ 30%

Increased revenues for the entire business chain (club, strip bar and restaurant).
Production

Event Video

AUDIOFLY Live + Interview @ HABITAT

NO REGULAR PLAY Live + Interview @ HABITAT

Production

Design and Print

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