IPL Lab

Landing Page UX. Social Media Advertising. Lead Generation.

IPL Lab is a newly opened salon specializing in hair removal, photo-rejuvenation and other beauty treatments. Our mandate was to generate leads for a new business.
We identified 3 main objectives:

Creating a trustworthy and highly converting landing page

- UX research
- Design and testing of the landing page
- Mobile optimization

Generating quality traffic from social media advertising

- A/B Testing
- Audience segmentation
- CPC & CTR optimization

Convert traffic into qualified leads and automate the system

- Traffic behaviour analysis
- Headline and visuals testing
- Cost per lead optimization

Landing Page Design

A dedicated landing page is built with one purpose in mind and that's to generate leads from incoming traffic. But the best landing pages are not built, they're tested, modified and optimized to generate the highest conversion.

Visit the landing page for IPL Lab

Facebook Advertising

We designed multiple campaigns with various targeting strategies to test and identify the best performing ones. The goal was to lower the cost and maximize click through rate.

the results are..

Booming!
+ 10% Ad CTR

Through A/B testing, our team achieved CTR's going up to 12% with additional likes, comments and shares on the ads!.
+18% Conversion

Landing pages were tested on multiple screens and browsers to optimize for conversion. Every web visitor was analyzed.
+ 700 Leads

Within 3 months of the launch, our team collected over 700 leads at less than $5 per lead. Our client has immediate access to the list.
+ 300% ROI

The qualified leads generated resulted in a high number of client conversions and a very positive ROI.
After a successful first campaign we launched 3 additional landing pages targeting other services offered by the client.
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