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vEhiCle
-gRade
sCoOteRs
e-commerce
"TTBA grew our paid media channel to 7 figures in under 12 months, at a stable CAC."
CEO, Apollo Scooters
Industry: Consumer goods
e-commerce
Location: Montreal, Canada
Targeting: International
Time of engagement: October 2019 -
About
Objective
Apollo - one of the largest vendors of electric scooters in Canada designed and launched its first proprietary scooter, the Apollo Phantom, in early 2021. Leveraging their extensive indusry expertise, post-purchase customer experience, and engineering competency, the Apollo team set out to redefine the status quo of electric scooters—and succeeded with flying colours.
“We reached the limit of what we could do ourselves in terms of Google Ads and Facebook Ads, and just needed help with our digital marketing. We realized if we wanted to improve at digital marketing it would require a significant time investment, or we could invest in an outside partner like TTBA Group.”

Maciek Piskorz, CEO Apollo Scooters
ongoing
Mandate

Design, launch And scale a profitable paid acquisition channel for a new E-commerce brand across North America.

Process
undeRstanding
the User
Analyzed historical and industry data to understand our buyer personas and what drives them. A thorough PPC audit unveiled opportunities to increase ROI across all paid media channels.
1
pOsitioNning
Based on our industry analysis and the key attributes of the Apollo products, we produced compelling copy and engaging creatives for multiple search and social media platforms.
2
oPtimizatIOn and setUp
Guided conversion rate optimization of Apollo's e-commerce website and distributed the budget between Google, Bing, Facebook and Instagram in order to get the highest ROI.
3
CampaiGn launcH
Based on our audit and strategy, TTBA built and launched new ad campaigns optimized for scalability while keeping acquisition costs stable. We then scaled to the moon!
4
mAnaGemEnt & consulting
As Apollo's business grew, our strategies adapted. We launched new products and opened the US market. We expanded our overall reach by incorporating IG Story ads, more video ads, programmatic and (soon) TikTok.
5
Outcome
6x revenue growth of the paid media channel year over year, at the same customer acquisition cost
From
paid media channel
“We set a new record for monthly sales the second month after we began working with them. While that’s due in part to the shopping extravaganza that is Black Friday and the holiday season, it’s also probably because of their expertise and strategy.

In terms of ROI, we have longer-term KPIs. However, I do know that we’re producing some gains each month.”

- Maciek, Co-Founder & CEO of Apollo
stAts
+600%
0-7*
0-8*
x12
Revenue growth of the paid media channel year over year.
Grew 0 to a 7-figure paid media channel in 12 months.
From 0 to an 8-figure paid media channel in 24 months.
Grew advertising budget twelve fold.
Our work
Customer Acquisition Cost (CAC)
Learn more here.
$0 to 7-figures
Project lead: Leo
Digital strategy: Kosta
Senior paid media: Berkay